Image: Timex

Timex, the company that made those plastic watches you probably wore when you were a kid, has announced a new addition to its lineup of Ironman GPS trackers.

The Timex Ironman R300 GPS is available now on Timex’s website for $120.

Image: Timex

Timex is touting the R300 as its first smartwatch, but it has sold fitness trackers with smart features — including a touchscreen, GPS, speed and distance tracking, phone calls, and the ability to upload workout data — in the past.

Still, labels aside, it’s fair to say that this is Timex’s most advanced smartwatch to date. It provides guided workouts from “top athletes and coaches,” an always-on display, and sleep tracking. It also sports a whopping 25 days of battery life,…

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