Image: TikTok

On August 7th at 8:30PM ET, TikTok will play host to a live virtual concert from The Weeknd, where he’ll perform a series of tracks from his latest album, After Hours, the social network announced today. Rather than appearing in person like a typical TikTok video or its previous live-streamed music events, The Weeknd will be represented by a digital avatar in what TikTok is calling its “first-ever in-app cross reality experience.” It says viewers will be able to interact with the singer as he performs.

The event is just the latest example of big-name musicians performing virtually. Fortnite’s recent events, such as Travis Scott earlier this year or Marshmello’s concert from 2019 are two of the highest-profile examples, each drawing in…

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