Sony is ready to start marketing its next-generation PlayStation 5 console with commercials, but the new minute-long spot doesn’t include any PS5 games or the all-important price tag. Instead, Sony has opted to focus on the 3D audio support and the PS5’s DualSense controller’s support for haptic feedback and adaptive triggers.

Sony is pitching the PS5 as a console that will allow players to “feel more,” with games that let people “see with sound.” It’s a big bet on immersion for the next generation of games, one that Sony has been teasing for months. Sony focused on audio portions of its PS5 event back in June, and the controller has been the focus of the first and only hands-on of the PS5 console so far.

Image: Sony

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