Quibi understands that most people are probably still unaware of what Quibi is, but the streaming service run by Jeffrey Katzenberg and Meg Whitman is hoping a new Super Bowl commercial will clear things up.

The commercial is based on a bank heist gone wrong, leaving the robbers with “four to 10 minutes to spare — the perfect amount of time to watch a Quibi,” according to Quibi’s press release. The getaway driver can’t meet his bank robber friends because he’s in the middle of a Quibi show, and another member of the crew soon finds himself enamored with Chance the Rapper’s Punk’d series. Yes, that’s based on the popular early ’00s MTV show of the same name, hosted by Ashton Kutcher.

None of this really describes what Quibi is, though….

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