Illustration: Alex Castro / The Verge

Google’s Phone app appears to be getting a new Verified Calls feature that will show you a business’ name, logo, and the reason it’s calling you. News of the feature first appeared on a Google support page that was spotted by Android Police. The feature relies on businesses supplying its phone number, your phone number, and the reason for its call, directly to Google, which pushes this information to the Phone app. If the information lines up, then the phone app gives the call a Verified Call badge.

It’s a feature that has the potential to be enormously helpful, not just for working out who’s calling you, but for knowing when a call is even worth picking up in the first place. I’m happy to pick up the phone if my bank is calling to let…

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