Image: Facebook

Facebook is now rolling out its customizable avatars in the US after first launching them internationally last year. Like Bitmoji or Apple’s Memoji, avatars offer a way to express yourself through a virtual lookalike (or whatever character you feel like creating). They can be used “in comments, stories, Messenger — and soon text posts with backgrounds,” according to Facebook’s Fidji Simo. They can also be displayed on your Facebook gaming profile.

“So much of our interactions these days are taking place online, which is why it’s more important than ever to be able to express yourself personally on Facebook,” Simo wrote. “It’s important to us that you can personalize your avatar so it represents your unique, authentic self, which is why…

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