Image: DoorDash

DoorDash, the contentious delivery platform that recently filed for IPO, is launching a new gifting feature for its own app and Caviar to make it easier to send personalized gifts during the holidays and beyond.

You could technically already “gift” something to friends and family just by changing the address of a delivery order, but through the new Gifting feature, you’ll get a formal interface and ways to personalize your gift with digital cards you can send in advance.

Ordering works the same way it traditionally does on mobile and the web, only now at checkout, you can select to “send as a gift,” launching the new interface. From there, you can schedule the delivery, select from a collection of cards to personalize with a message,…

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