Illustration by Alex Castro / The Verge

For the first time in its history, Facebook is facing an organized boycott from advertisers set to begin July 1st. It’s not from small companies, either — large corporations including Hershey, Honda, and Verizon have stopped their spending. Several companies joined the initiative after July 1st, including Sony, which reportedly said July 2nd it would suspend ads on Facebook and Instagram through the end of the month.

Companies from a variety of industries, including health snack brand KIND and retailer Target, have followed suit. Target said it would use the July pause on advertising “to re-evaluate our plans for the remainder of the year,” suggesting the retailer could extend its participation in the boycott. KIND founder Daniel…

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